Press Release July 5, 2018
July 5, 2018
FOR IMMEDIATE RELEASE
CONTACT: Madayln Warren, email@example.com
NEW SEASONAL FAST CASUAL RESTAURANT
KIMCHEE HARVEST KITCHEN OPENS FRIDAY, JULY 13
ROXBURY, NY -- EAST BRANCH FARMS announces the grand opening of KIMCHEE HARVEST KITCHEN, a new seasonal farm-to-table fast casual restaurant serving breakfast and lunch on Main Street in downtown Roxbury, on Friday, July 13, 2018. Located in the The Queens Mountain Inn (53470 State Highway 30, Roxbury, NY 12474), the restaurant is open Fri-Sun 7 am -2 pm, and features an ever-changing seasonal menu highlighting ingredients sourced from East Branch Farms, the organic Roxbury farm owned and operated by Madalyn Warren.
Chef Toko Harada prepares a Japanese-inspired cuisine, from pickled eggs and rice patties, to vegetable-forward rice bowls, to a beef curry. Banchan - a selection of small side dishes served along with cooked rice in Korean cuisine - is also available anytime. Madalyn’s well known farm select Kimchee Harvest products figure prominently in the restaurant’s signature lunch dish, Kimchee Fried Rice. A variety of kimchee products, from traditional napa, red and green cabbage, to ramps, radish, dandelion, beets and even rhubarb prepared with oysters, are also available for tasting and purchase. Any ingredients not produced on East Branch Farms are sourced from local organic producers.
Kimchee Harvest Kitchen is a natural extension of the operations at East Branch Farms, and is truly a family affair. Madalyn tends the land and harvests the organic vegetables that are the bedrock of the food served at the Kitchen. Her mother, Ji Young Kim, who taught her how to make traditional kimchee as a child, works with Madalyn to create new variations of kimchee products based on the seasonal bounty from the farm. Ji also leads kimchee workshops, “Fermental with Ms. Kim” on the farm, which include educational and hands-on components. Madalyn’s brother, Arthur, a chef who previously worked at Woodnotes Grill in Mount Tremper, is also an integral member of the team in the kitchen.
“I believe there is a demand for local, healthy, farm direct food in the area,” says farmer and restaurateur, Madalyn Warren. “Eating seasonally helps naturally feed the body the nutrients it needs at any given time of year. For our family, it’s really an exciting, full circle venture to be able to have a retail space off the farm to creatively feature what we are producing.”
The restaurant, which opened for previews on Friday, June 8, will open officially on Friday, July 13. Opening day hours will be extended until 6 pm.